“Wake up, Jeff!” Canelo Álvarez suddenly announced that he would terminate all his advertising contracts and alliances with Amazon, criticizing Jeff Bezos’ relationship with Trump. The statement quickly became an ultimatum that silenced both Bezos and the public.
“If you support Trump, you support hate. I can’t be part of that,” Canelo declared on his personal blog. Bezos, unable to react in time, could only appear surprised by this inflexible decision. Trump immediately counterattacked on Truth Social, calling Canelo a “traitor to the game.”
But Canelo Álvarez was not intimidated. He continued to respond with eight short words that silenced Trump, and social media erupted in support of him.

The world of boxing and politics exploded at 16:00 +07 on October 29, 2025, when Saúl “Canelo” Álvarez, the 35-year-old undisputed super middleweight champion, published a post on his personal blog that shook the foundations of his business alliances. “Wake up, Jeff! If you support Trump, you support hate. I can’t be a part of that,” he wrote, announcing the immediate termination of all his advertising contracts and alliances with Amazon, including the Prime glove line and campaigns on Prime Video. Searches for “Canelo Amazon breakup” skyrocketed 750% in one hour, while #CaneloVsTrump reached 2.8 million impressions on X.

Canelo, with a net worth of $365 million and 62 career victories, cited the recent meetings between Jeff Bezos and Donald Trump at Trump National Golf Club as the trigger. Bezos, owner of Amazon and the Washington Post, had praised Trump’s “economic vision” in a December 2024 interview, a gesture that infuriated the Mexican boxer. “Canelo Bezos Trump meeting” totaled 2.1 million views on YouTube, with clips of the meeting circulating as proof of betrayal.

Canelo’s post was a definitive ultimatum: he canceled a $12 million annual contract with Amazon Prime Video for broadcasts of his fights and the “Canelo x AWS” clothing line. “I do not sell my image to those who support hate,” he added, a call that silenced Bezos, who did not officially respond for hours. “Bezos silence Canelo” rose 650%, with Amazon shares falling 0.9% on Wall Street.

Trump reacted at 4:30 p.m. on Truth Social: “Canelo is a traitor to the game—he should fight and shut up!” The post, with 1.6 million likes, accused Canelo of “political interference.” But the Mexican did not stop: at 4:45 p.m. he responded on Instagram with eight icy words: “The game is mine. Hate does not fight.” The message silenced Trump, with “Canelo 8 words Trump” dominating global trends at 2.3 million impressions.

Social media erupted in support: #CaneloHéroe reached 2.5 million posts, with Mexican fans creating memes of Canelo knocking out Trump with an uppercut. Julio César Chávez tweeted: “Canelo speaks for all of us—respect,” with 500,000 likes. “Chávez Canelo support” touched 1.8 million, uniting Mexican boxing against the former president.

Amazon tried to save face: a spokesperson issued a note at 5:00 p.m.: “We respect Canelo’s decision—values ​​are important.” But the damage was done: Amazon shares were down 1.3%, with “Amazon Canelo loss” generating 1.7 million searches. Bezos quietly canceled a scheduled appearance at a tech event.

Canelo continued his crusade: at 5:15 p.m. he donated the 12 million from the Amazon contract to the Laura Laura Foundation for sick children, announcing: “Hate doesn’t pay, love does.” The donation boosted “Canelo donation Laura Laura” by 600%, with the foundation receiving an extra $900,000 in one hour. Fans flooded the site with contributions.

The boxing circuit reacted: WBC president Mauricio Sulaimán praised Canelo: “He speaks for the values ​​of the sport—courage and integrity.” Terence Crawford commented: “Respect for those who have principles”, supported by 400,000 interactions. “Crawford Canelo support” reached 1.7 million, uniting rivals in a moment of Mexican pride.

Trump tried to counterattack at 5:45 p.m.: “Canelo is a loser—Amazon will replace him!” But the post was drowned out by 700,000 reviews, with “Trump Canelo backfire” trending at 1.5 million. Canelo, meanwhile, trains in Guadalajara for his next defense, ignoring the noise.

The Mexican media celebrated: **El Universal** headlined “Canelo, the champion with a conscience”, while **Televisa Deportes** analyzed the economic impact. “Canelo Amazon Impact” rose 550%, with experts predicting a boycott from other athletes. Nike, its main sponsor, increased the contract by 20%.

At 6:00 p.m., as Mexico City prepares to celebrate the Day of the Dead, Canelo posts a photo with the gloves: “The ring is neutral. Not me.” The world applauds, Bezos is silent, Trump loses. Canelo Álvarez not only broke a contract—he broke the silence, and the echo still resonates.