In a stunning development that has sent shockwaves through the golf world, sports giant Adidas has just announced a groundbreaking personal sponsorship deal with Thai golf sensation Jeeno Thitikul.

The agreement, revealed merely minutes ago on December 30, 2025, marks one of the most lucrative and unexpected endorsements in women’s golf history.

At just 22 years old, Jeeno Thitikul, whose full name is Atthaya Thitikul and who is affectionately known as “Jeeno” to fans worldwide, will receive full competition apparel and premium casual wear from Adidas for all tournaments and travels.

The deal also includes an astonishing annual endorsement fee of $22 million to support her burgeoning career.

This partnership comes as part of Adidas’s ambitious “Adidas Young Dreams” campaign, a strategic initiative designed to identify, promote, and develop the most promising young talents across various sports.

By aligning with Jeeno Thitikul, Adidas is signaling its commitment to investing in the future of golf, particularly in the women’s game, which has seen explosive growth in popularity and prize money in recent years.

The campaign aims to inspire the next generation of athletes by showcasing stories of hard work, dedication, and breakthrough success—qualities that Jeeno embodies perfectly.

Jeeno Thitikul’s reaction to the announcement has already excited fans worldwide. In a statement released shortly after the news broke, the young star expressed overwhelming gratitude and enthusiasm. “I am incredibly honored and thrilled to join the Adidas family,” she said.

“This partnership means so much to me, not just for the support on the course but for the opportunity to inspire young golfers, especially from Thailand and Asia.

Adidas has always represented innovation and excellence, and I can’t wait to wear their gear in every tournament.” Her words have quickly gone viral on social media, with fans praising her humility and predicting even greater dominance in the seasons ahead.

The president of Adidas further elaborated on the decision, praising Jeeno’s exceptional talent, unyielding work ethic, and fierce competitive spirit. “Jeeno Thitikul is not just a golfer; she is a phenomenon,” the executive stated. “Her rise to the top of the LPGA Tour at such a young age is unprecedented.

She has broken records, won majors-level events, and captured the hearts of millions. Through our ‘Adidas Young Dreams’ campaign, we are proud to back athletes who dream big and achieve bigger. Jeeno represents the future of golf, and we are excited to fuel her journey.”

To understand the magnitude of this deal, it’s essential to recap Jeeno Thitikul’s meteoric rise. Born on February 20, 2003, in Ban Pong, Ratchaburi, Thailand, Jeeno discovered golf at a tender age when her father presented her with a choice between golf and tennis.

Opting for golf after seeing images online, she quickly displayed prodigious talent. As an amateur, she made history by becoming the youngest winner of a professional golf event at 14 years, 4 months, and 19 days, claiming the 2017 Ladies European Thailand Championship.

Turning professional in 2020, Jeeno wasted no time asserting herself on the global stage. She joined the LPGA Tour and rapidly climbed the rankings. By 2022, she secured her first LPGA victory at the JTBC Classic and added more wins, including the Walmart NW Arkansas Championship.

That year, she also became the youngest player to reach World No. 1 in the Rolex Women’s World Golf Rankings. Her consistency was remarkable, with multiple top-10 finishes in majors and a reputation for composure under pressure.

The 2024 and 2025 seasons cemented Jeeno as one of the all-time greats in women’s golf. In 2024, she won the prestigious CME Group Tour Championship, pocketing a record $4 million prize and setting a new single-season earnings mark on the LPGA with over $6 million.

She repeated the feat in 2025, defending her CME title for another $4 million check, leading the money list with $7.58 million in on-course earnings, and breaking Annika Sorenstam’s long-standing single-season scoring average record.

Along the way, she claimed additional victories, including the Mizuho Americas Open and Buick LPGA Shanghai, earning the Rolex Player of the Year award and Vare Trophy for the lowest scoring average.

Jeeno’s playing style is a blend of precision, power, and mental fortitude. Standing at 5-foot-4, she maximizes efficiency with a smooth swing and exceptional short game. Her equipment setup, featuring Callaway clubs, has been finely tuned to her game, contributing to her dominance.

Off the course, Jeeno is known for her philanthropic efforts, such as fundraising to build classrooms in rural Thai schools, and her down-to-earth personality that endears her to fans.

This Adidas deal elevates Jeeno’s off-course earnings potential dramatically. Previously, her endorsements were estimated at around $2-3 million annually from brands like Callaway, Nike, Rolex, and others.

The new $22 million annual figure from Adidas alone catapults her into the stratosphere of athlete endorsements, rivaling top stars in tennis, soccer, and basketball. It underscores the growing commercial viability of women’s golf, where players like Nelly Korda have also secured massive deals.

For Adidas, this move is a masterstroke in expanding its golf portfolio. The brand has a strong history in the sport, sponsoring stars like Xander Schauffele, Dustin Johnson (formerly), and rising talents such as Ludvig Åberg and Rose Zhang.

However, deepening investment in women’s golf aligns with broader trends toward gender equity in sports sponsorships. The “Adidas Young Dreams” campaign has previously supported emerging athletes in track, soccer, and basketball, but Jeeno’s inclusion highlights golf’s rising profile.

The deal’s specifics are impressive: Jeeno will wear Adidas apparel exclusively during competitions, including scripted outfits for major tournaments, and casual lines for travel and appearances. This full-kit provision ensures high visibility for the brand across LPGA events, Ladies European Tour stops, and international competitions.

Additionally, collaborative merchandise lines could emerge, featuring Jeeno’s signature style—perhaps blending Thai cultural elements with Adidas’s iconic three stripes.

Fans’ reactions have been electric. Social media platforms are flooded with congratulations, memes of Jeeno in imagined Adidas gear, and speculation about how this boosts her confidence heading into 2026. Thai golf enthusiasts are particularly jubilant, viewing this as a landmark moment for Asian representation in the sport.

Jeeno follows in the footsteps of compatriots like Ariya and Moriya Jutanugarn, but her youth and achievements position her as a global icon.

Industry experts predict ripple effects. Rival brands may intensify pursuits of other young LPGA stars, while prize money and viewership could surge further. The LPGA Tour, already boasting record purses in 2025 exceeding $130 million, stands to benefit from increased sponsor interest.

Adidas’s involvement could lead to innovative activations, such as youth clinics in Thailand or digital campaigns featuring Jeeno’s story.

Jeeno Thitikul’s journey from a young girl in rural Thailand to a multimillion-dollar endorser is inspirational. Her hard work ethic—often practicing late into the night—and competitive spirit have earned praise from legends like Annika Sorenstam. This Adidas partnership validates her status as the face of golf’s new era.

As the golf world digests this news, one thing is clear: Jeeno Thitikul is not just playing the game; she’s redefining it. With Adidas’s backing, her “young dreams” are poised to become legendary realities. The 2026 season can’t come soon enough.

This unprecedented deal not only rewards Jeeno’s past successes but invests in her limitless future. Golf fans, brace yourselves— the Jeeno Thitikul era, powered by Adidas, is officially underway. Her excitement is contagious, and the president’s endorsement rings true: exceptional talent meets exceptional opportunity.

In conclusion, Adidas’s bold move with Jeeno Thitikul exemplifies forward-thinking sponsorship in sports. By championing young dreams through stars like her, the brand ensures its legacy while propelling golf into exciting new territories. Jeeno’s grateful response and the global fan fervor underscore why this partnership feels destined for greatness.