In a stunning development that has sent shockwaves through the athletics world, sportswear giant Adidas has unveiled a groundbreaking personal sponsorship deal with Kenyan marathon sensation Amos Kipruto.

The announcement, made just 30 minutes ago, marks an exceptional partnership valued at an astonishing annual financial support of up to 22 million US dollars, alongside comprehensive provision of full competition apparel and premium casual wear for all races, events, and training trips.

This deal positions Kipruto as one of the most lucratively backed distance runners in history, underscoring Adidas’ commitment to dominating the marathon landscape.

Amos Kipruto, the 33-year-old Kenyan long-distance runner born on September 16, 1992, has long been a force in elite marathons. His rise to prominence began with a remarkable debut victory at the 2016 Rome Marathon, where he clocked 2:08:12.

The following year, he claimed the Seoul International Marathon in a personal best of 2:05:54 at the time. Kipruto’s consistency shone through in subsequent years, with podium finishes including third in the 2018 Tokyo Marathon (2:06:33) and second in the 2018 Berlin Marathon (2:06:23).

His bronze medal at the 2019 World Athletics Championships in Doha, Qatar, in sweltering conditions with a time of 2:10:51, highlighted his resilience and tactical prowess.

The pinnacle of Kipruto’s career thus far came in 2022 when he triumphed at the prestigious TCS London Marathon in 2:04:39, outkicking a strong field in his debut at the event.

That same year, he recorded his current personal best of 2:03:13, finishing second at the Tokyo Marathon behind the legendary Eliud Kipchoge.

Despite setbacks, including a DNF at the delayed 2020 Tokyo Olympics due to injury and a challenging period in 2023-2024 sidelined by knee issues, Kipruto demonstrated his enduring class with a third-place finish at the 2024 Bank of America Chicago Marathon in 2:04:50.

This new Adidas sponsorship deal elevates Kipruto’s profile even further. Already associated with the brand through his use of cutting-edge footwear like the Adizero Adios Pro series—which he wore during his London victory and other races—the agreement formalizes a deeper collaboration.

Sources indicate that Kipruto has been part of Adidas’ elite testing group, providing feedback on models such as the Adizero Adios Pro 3 and Pro 4, which have powered numerous record-breaking performances.

The deal includes exclusive supply of race kits, training gear, and lifestyle apparel, ensuring Kipruto is fully equipped for upcoming challenges.

Adidas has framed this partnership within their “Adidas Young Dreams” campaign, an initiative dedicated to nurturing and empowering the most influential and inspiring young sports talents globally.

Although Kipruto is now 33, the campaign’s emphasis on ambition, perseverance, and breakthrough potential aligns perfectly with his journey from rural Kenya—where he ran barefoot to school—to international stardom.

The brand’s president lauded Kipruto’s “outstanding talent, fighting spirit, and unyielding resilience,” qualities that have defined his career through triumphs and adversities.

Kipruto’s initial reaction to the announcement has resonated deeply with fans worldwide. In a heartfelt statement, he expressed profound gratitude, saying the support would fuel his pursuit of even greater achievements. “This partnership comes at a pivotal moment in my career,” Kipruto reportedly shared.

“After overcoming injuries, I’m hungrier than ever to compete at the highest level and inspire the next generation of Kenyan runners.” His words have already gone viral on social media, with hashtags like #KiprutoAdidas and #YoungDreams trending as supporters celebrate the union.

The financial aspect of the deal—annual support reaching 22 million USD—is unprecedented for a marathon specialist outside the absolute superstars like Kipchoge. This substantial investment reflects Adidas’ strategic push in running, where their Adizero franchise has dominated recent majors.

In 2022 alone, Adizero shoes were on the feet of winners in multiple World Marathon Majors, including Kipruto’s London triumph and Benson Kipruto’s Chicago victory.

By securing Amos Kipruto with such a lucrative package, Adidas aims to solidify their foothold against rivals like Nike, who have historically dominated Kenyan elite sponsorships.

This sponsorship arrives as Kipruto gears up for a packed schedule. Following his strong 2024 Chicago performance, expectations are high for 2026 majors. Analysts predict he could target sub-2:03 times on fast courses like Berlin or challenge for Olympic selection, though Kenya’s depth makes that fiercely competitive.

The added resources from Adidas will undoubtedly enhance his training camps in Kenya’s high-altitude regions, where he trains alongside compatriots like Benson Kipruto and Evans Chebet.

For Adidas, partnering with Amos Kipruto extends beyond individual success. The “Adidas Young Dreams” campaign seeks to inspire aspiring athletes, particularly in running hotspots like Kenya and Ethiopia. By spotlighting Kipruto’s story—from humble beginnings in a rural village, running miles to school, to global podiums—the brand humanizes elite sport.

Kipruto’s mental fortitude, evident in his comebacks from injury and ability to surge in race finales, embodies the campaign’s message of turning dreams into reality through dedication.

Fans and experts alike are buzzing about the implications. Social media reactions pour in, with many calling it a “game-changer” for marathon sponsorships. One prominent athletics commentator noted, “Deals of this magnitude signal Adidas’ intent to own the marathon narrative.

Kipruto’s reliability and charisma make him the perfect ambassador.” Others highlight how the premium casual wear inclusion allows Kipruto to represent the brand off the track, broadening his appeal in lifestyle and fashion circles.

Looking ahead, this partnership could propel Kipruto to new heights. With full Adidas backing, including access to the latest innovations in footwear and apparel, he is poised to contend for more major titles. Potential targets include defending his London crown or breaking Kenyan records.

The deal also boosts visibility for marathon running, drawing younger audiences to the sport amid growing interest in endurance events.

In conclusion, Adidas’ unexpected announcement of this exceptional sponsorship with Amos Kipruto not only rewards a proven champion but reinvigorates the brand’s running division.

Valued at up to 22 million USD annually, complete with gear for every facet of his professional life, the agreement under the “Adidas Young Dreams” banner celebrates resilience and aspiration.

Kipruto’s touching response and the president’s glowing praise have captivated the world, setting the stage for an exciting chapter in marathon history. As the Kenyan star laces up his Adizeros for future battles, one thing is clear: this collaboration is built for greatness.