### BREAKING NEWS: Adidas announces huge personal sponsorship deal with Scottie Scheffler – $22 million/year and full apparel

Augusta, Georgia, December 30, 2025 – In a shocking and unexpected move, sports giant Adidas has officially announced an unprecedented personal sponsorship contract with world No. 1 golfer Scottie Scheffler.

This agreement includes all of Adidas’s competition uniforms and high-end casual fashion lines for all of Scheffler’s tournaments and trips, along with an annual sponsorship of up to **22 million USD** – a number that puts him in the ranks of the most highly sponsored athletes in the golf world.

The announcement was made via a global online press conference chaired by Adidas CEO Bjørn Gulden.

Gulden explained: “This contract is part of the ‘Adidas Young Dreams’ campaign – aimed at promoting and developing the most promising young talent in sport.

Scottie Scheffler is not only the best golfer on the planet today, but also a symbol of hard work, work ethic and uncompromising competitive spirit.

We are proud to accompany him on his journey to conquer more major titles.”

Scheffler, 29, is currently exclusively with TaylorMade on golf clubs and Titleist on balls, but his clothing used to be mostly Nike (since college) and a few smaller brands.

The move to Adidas marks a major turning point, especially as Nike recently sharply cut back on investment in golf after losing Tiger Woods and Rory McIlroy moving to other brands.

Contract details:- **Competition apparel**: All Adidas shirts, pants, shoes, hats, gloves for all PGA Tour, Major and Ryder Cup tournaments.- **High-end casual line**: Scheffler will wear Adidas on trips, media events and daily life – including Y-3 line and special collab products.- **Financial sponsorship**: 22 million USD/year for 10 years (total potential value 220 million USD), with bonus terms based on performance (for example, extra money if winning a Major).- **General campaign**: Scheffler will be the main face of “Adidas Young Dreams” – a program to support children playing golf in disadvantaged communities, similar to how he grew up with public courses in Texas.

Scottie Scheffler’s reaction has excited fans worldwide.

In the video posted by Adidas, Scheffler appeared with a bright smile, wearing a new Adidas polo shirt: “I grew up dreaming of playing golf professionally, and now collaborating with an iconic brand like Adidas is beyond the dream.

I am grateful for this opportunity and promise to continue to give my best on the field. Thank you Adidas for believing in me.”

CEO Bjørn Gulden praised Scheffler endlessly: “Scottie is the perfect combination of natural talent, relentless work ethic and fierce competitive spirit.

He didn’t just win the Major – he won it in the right, humble and inspiring way. We believe Scottie will be the face representing the new generation of golfers – strong, modern and approachable.”

The golf market immediately reacted strongly. Adidas shares rose 4% in just a few hours after the announcement. Experts value this contract as a “strategic move” by Adidas to regain golf market share after Nike withdrew.

“Scheffler is the hottest golfer on the planet right now – 2 green jackets, Player of the Year, consistent world No. 1,” said one analyst. “Adidas just signed ‘Modern Tiger Woods’ without having to pay exorbitant prices like in the past.”

Golf fans around the world are extremely excited. Hashtags #SchefflerAdidas and #YoungDreams climbed to the top of trending.

American fan wrote: “Scottie deserves it! From Texas public stadium to global Adidas ambassador.” European fan: “Adidas is building a new golf empire with Scottie and Rory (even though Rory has his own brand).”

The “Adidas Young Dreams” campaign will officially launch at The Sentry in January 2026, with Scheffler as the central face.

The program commits to investing 100 million USD over 5 years to build a community golf course, give free equipment to poor children and training scholarships.

Scheffler – who emphasizes faith, family and humility – chose Adidas because “they share my values: supporting the younger generation and growing the sport for everyone.”

He also revealed that he will donate part of the sponsorship money to a personal charity fund supporting critically ill children.

In a context where golf is looking for new faces to replace Tiger Woods, the Adidas-Scheffler contract is considered a “turning point”.

With $22 million/year, Scheffler joins the ranks of the most highly sponsored golfers – equal to Rory McIlroy and far ahead of many other stars.

Adidas didn’t just sign a golfer – they signed an icon. And with Scottie Scheffler at the helm of “Young Dreams,” golf’s future is brighter than ever.