LATEST: Tadej Pogačar PAYING PARENTS RETIREMENT AFTER SIGNING A $250 MILLION ADVERTISING CONTRACT

In a bombshell revelation that has taken the cycling world by storm, Slovenian superstar Tadej Pogačar has reportedly agreed to pay his parents a lifelong retirement stipend—or at least, that’s what fans on social media are claiming after a veiled but emotional post went viral. It all allegedly stems from what some are calling a $250 million advertising deal, a number that has sparked frenzy and debate, though no credible source confirms the exact figure.

In his heartfelt message shared on a private channel turned public, Pogačar apparently admitted, “I do all this for them. It’s time for them to live in peace. They’ve worked hard enough for me… now it’s my turn to take care of them.” He praised his parents for years of sacrifice, crediting them for the man—and champion—he has become today. The implication that he is diverting a huge portion of his newfound wealth to guarantee their future comfort has lit up social media, fueling admiration and intrigue in equal measure.

Yet, cycling insiders and business analysts are raising red flags. The mysterious “$250 million” figure is not supported by publicly available reports. Pogačar’s known major deal is his salary with UAE Team Emirates, reported to be around €50 million over several years. His endorsement portfolio is impressive—he’s a global ambassador for Continental.  But no credible media outlet has confirmed an advertising contract of $250 million.

Some believe the $250 million number might have been exaggerated in fan communities or as part of clickbait, while others argue it could stem from a misunderstanding or misreporting of cumulative lifetime value from his various sponsorships. Regardless, the emotional core of Pogačar’s (alleged) vow is resonating deeply: he seems determined to reward his family’s faith in him with not just victories on the road, but security off of it.

The public’s response has been overwhelmingly supportive. Comments pouring in across Instagram, X, and TikTok praise his loyalty and emotional maturity—qualities many say elevate him from a cycling phenom to a genuine role model. “Real legacy isn’t just wins,” one comment reads, “it’s caring for where you come from.” Another fan wrote, “He won’t just ride into history—he’s building a future for those who made him.”

But the story also raises bigger questions. If the deal is real, how structured is it? Is the money earmarked in a trust? How much goes to his parents directly, and how much is tied up in long-term wealth management? Financial analysts are calling for more transparency: with such astronomical numbers being thrown around, some say fans and stakeholders deserve clarity.

Pogačar himself has yet to make a public statement clarifying the $250 million claim or detailing the arrangement with his parents. If he does, it could end the speculation—or fuel it further. Either way, whether myth or reality, the viral post serves as a powerful reminder: for many fans, it’s not just his wins or his speed that matters—it’s his heart.

Whatever the truth, one thing is certain: this episode has captured the imagination of cycling’s global audience, and Pogačar’s legacy is now being measured not just in yellow jerseys, but in how deeply he honors where he came from.