HOT NEWS: Los Angeles Rams president just made an announcement that has all Rams fans absolutely thrilled, declaring that ticket prices for games will be reduced to the lowest possible level—so low that even homeless people could afford to buy a ticket and enter the stadium.

The bombshell statement was delivered by Stan Kroenke, the Rams’ owner and president, during a surprise press conference held at SoFi Stadium just days before the high-stakes NFC Championship Game on Sunday, January 25, 2026, where the Rams (No. 5 seed, road team) will face the top-seeded Seattle Seahawks at Lumen Field.

Kroenke, who has long positioned the Rams as a franchise deeply invested in the Los Angeles community—through massive SoFi Stadium upgrades, youth football programs, and partnerships with local charities—framed the drastic ticket-price cut as a direct response to the skyrocketing costs that have priced out many working-class and lower-income fans in recent playoff seasons.

“We’ve heard the fans. We’ve seen the numbers. Playoff tickets should not be a luxury reserved for the wealthy,” Kroenke said, his voice steady but passionate. “From this point forward, for every home playoff game the Rams host at SoFi Stadium, we are committing to offering a significant number of tickets at rock-bottom prices—starting as low as $10 to $20 for upper-level sections. That’s less than the cost of two movie tickets or a family fast-food meal.

Our goal is simple: make sure that anyone who wants to experience the electric atmosphere of Rams football can do so, including people who are currently experiencing homelessness. If someone can scrape together $10 through a day’s work, a kind donation, or community help, they deserve to be in those stands cheering with the rest of us.”

The policy will initially apply to future home playoff games (should the Rams advance beyond this weekend), with the organization working closely with secondary-market platforms like StubHub, SeatGeek, and Vivid Seats to encourage matching low-price inventory where possible. Kroenke also revealed plans to expand existing community ticket initiatives—such as the “Rams Family Pack” program that already provides discounted family bundles and the recent $5 million donation that funded free tickets to the LA28 Olympics events for thousands of local residents—to include dedicated “Community Access” sections for low-income and unhoused individuals.

Social media exploded within minutes. Rams faithful flooded X, Instagram, and TikTok with praise. “Stan Kroenke just did what every NFL owner should do—made football for EVERYBODY again,” one viral post read, racking up over 40,000 likes in the first hour. Another fan wrote: “$10 playoff tickets at SoFi? This is bigger than any Super Bowl win.

The Rams are building a legacy that goes way beyond the field.” Supporters pointed to the team’s recent track record of community engagement, including free watch parties that drew tens of thousands to SoFi’s outdoor plaza during this postseason run, many of which sold out in seconds at just $10 per ticket.

Of course, the move wasn’t without skeptics. Some pointed out the irony that current resale prices for Sunday’s Rams-Seahawks showdown remain astronomical—averaging $1,421 per ticket on major platforms, with the absolute cheapest seats still hovering between $780 and $888. “Nice words, but why not release thousands of true $10 tickets for THIS game instead of waiting for ‘future’ ones?” one critical fan tweeted.

Others questioned logistics: How would the team verify eligibility for ultra-low prices without creating long lines or security issues? A few even accused it of being a clever PR stunt designed to soften public perception ahead of what many see as a must-win road game against a red-hot Seahawks squad that demolished the 49ers 41-6 in the Divisional Round.

Kroenke addressed the doubters head-on. “This isn’t a one-off headline. We’re putting real money and real policy behind it. We’ll work with local shelters, nonprofits, and community organizations to distribute tickets in ways that actually reach the people who need them most. And yes—we’re already in talks to make this a permanent part of our pricing structure, not just for playoffs but for regular-season games moving forward.”

The timing couldn’t be more dramatic. Fresh off a gritty 20-17 overtime upset of the Chicago Bears in the Divisional Round—where Matthew Stafford engineered yet another comeback and the defense held firm in the extra period—the Rams are riding momentum into enemy territory. A win in Seattle would punch their ticket to Super Bowl LX on February 8, 2026, at Levi’s Stadium, and potentially give Los Angeles its first home Super Bowl appearance since the franchise returned to the city.

Whether this ticket initiative becomes a game-changer for NFL accessibility or remains a feel-good moment in a playoff narrative filled with big stakes, one thing is clear: the announcement has energized the Rams fanbase like few things have in recent years. As one lifelong supporter summed it up on X: “We might lose on Sunday, but today we won the hearts of the city. Go Rams—forever.” 🐏

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